In a world filled with cheap accessories and fake designer bags, a Capitola Girl knows that her most cherished pieces of jewelry are the ones that come with a good story. The Capitola Girl name captures that kind of childlike innocence that lies in the heart every woman. A Capitola Girl is traditionally feminine, upbeat, confident, and dynamic. Her interests are varied  and always evolving. The silohuette selected for the Capitola Girl logo represents a woman's ability to live in harmony with herself and others. She uses her strength wisely, and always makes choices that are true to her heart. Above all, she embraces the power of all things girly.